Ok, I have to admit something - I'm a little obsessive when it comes to the fashion thing.
I mean, I am a bargain hunter and I do love a sale, and I don't drop majores dólares on designer labels. I also don't spend nearly as much on clothes as most people think I do. In the realm of fashion, I'm pretty thrifty.
HOWEVER
When I find something I really like, or a store I really love - I tend to obsess about it until I can buy it, or shop in it. Obsess, yes. Like, I can't stop thinking about it. Hence, the gladiator shoes I posted previously. And a giraffe print blouse I found online at some weird outlet for grandma pants (don't ask). And the 5 pairs of capri pants hanging in my closet that I got before I decided that they did absolutely nothing for me...but I digress.
My latest obsession is Uniqlo.

I dropped by and spent about an hour in Uniqlo the last time I was in NY, which (damnit) isn't nearly long enough. But I did manage to get a white babydoll shirt that made the perfect nightie ($19.99) and a cashmere poet's sweater which I've worn so much it's beginning to fray ($39) - both of which were extremely well targeted purchases. But the thing is that I so <3 this store....and if you're wondering why......

The store's aesthetic is just neat. Yes, I lack a better word.
Have I mentioned that I love to stop? I mean, I LOVE to shop. Don't get me wrong - I don't love to buy (everything is not meant to be owned by me), but the whole process of picking things out, visualizing how it will look with pieces I already own, and how I can flip the item in ways unintended by the original clothing designer/manufacture - hmph, I just get a lil giddy. I like perusing items in multiple colors, determining which one works best with outfits, and even taking really basic items (a t-shirt, a cardigan, flat front khaki's, a basic dress shirt, etc.) and wearing them in outrageous colors, or really flat neutrals, in some way I haven't seen lately. And if this store isn't a shopper's wet dream, then I just don't know what is.....

They have basic items in better quality fabrics (cashmere and silk) than their competitors, in a whole assortment of colors, as well as truly unique pieces (the babydoll shirt, tuxedo jackets, shirtdresses with gored skirts, etc) that you just can't find elsewere. And on top of that, the prices aren't bad. They're really good, actually. As for quality, it's nice for the price. Seriously though - do I need to spend $200+ on a t-shirt? No - I can get them from Uniqlo!
Their website is a developer's wet dream too. I mean, it uses white space well, it presents a ton of graphics, yet isn't cluttered, the graphics are done cleanly. Alls Uniqlo needs to do is add a store catalogue back-end (ahem, hint-hint) and I'm good ;)
So this is my empassioned plea: Dear Uniqlo, I know you built the flagship in Soho, and are probably planning a NY expansion, but we're sorely lacking in anything remotely close to your store. I mean, there's H&M and Zara but they don't even come close. So when you open your next store, come to GA, please!!!!!


Ohhh i always walk past this shop... i am gonna check it out this weekend... i understand u about shopping, i lurve it...
but i find it tiring to shop for clothing, particularly in winter... the taking off layers of clothing and trying others on is too much. whereas shoes are a completely different thing, i cannot walk past a shoe shop, NEVER or handbags... lord:)
the obsession, i went crazy over a dress i couldn't afford and had to sve up for, for 3 months... i have had it for almost 2 years, and it still has a price tag... never been worn
:(