Can't Knock the Hustle

I'm a water baby. I love water, oceans, rivers, streams and lakes. I'm drawn to them, and periodically feel the need to just jump in. So one of the decisions on where to buy my home was its proximity to a body of water. The one you see pictured here.

Now, it's notable that when I moved into my house, the body of water in question is as pictured at left. Pretty, but not necessarily attractive. And not necessarily functional.

Here's where an opportunity meets imagination, and an entrepreneurial spirit. You & I might just see a body of water, a lake that's worthy of fishing, or pondering over. Maybe running around. You & I might think - yanno, it would be cool if I could come down here every once in a while, and chill, read a book or just watch the sun set.

But someone saw something else. Someone saw this:

A waterski park. A modest beach - including sand. But probably more importantly - A recreation area where families new to the area might be glad to pay a fee to boat, waterski and otherwise enjoy an otherwise underutilized lake.

Enter the entrepreneur (and play their theme music ♫ "I'm a hustla,baby" ♫):: Someone saw an opportunity and used their imagination to figure out how they could both provide a service, and charge a fee for it. That, my friends - is the crux of being an entrepreneur. Not just to make a buck, but to find opportunities to meet the needs of potential customers, or create those opportunities. I ♥ this!

I know some of you may be distressed about what said entrepreneur has done to the natural beauty, by shipping in sand and opening this up for litter. Rest assured - this area was already being misused by avid fisherman, runners and random teenagers. I'd hope if this venture doesn't float (pun intended) - that the sand and structures would be dismantled, but even if they aren't - the hustla in me is still admiring the hustla in them.

Are you concerned about your job in this recessionary climate? Concerned about job security? Laid off and wondering what your next move is? Take this as either a cautionary tale - or (like me) as inspiration. And moi? I'm going for a ski...